Shinozuka says most members are in their 30s to 40s, with many being doctors, lawyers, and top executives. Users apply for membership using Facebook credentials. They need to spend marketing costs with them. “Also lots of Japanese inns find it difficult to increase their profits with other OTAs. This is why I think there is an opportunity to make our business. Shinozuka said he started Relux because “I love to visit to Japanese inns and ryokans, but there are no websites where you can easily find them. Indication of the strong interest in this segment is evident – Loco Partners has so far secured 60 million yen (about $615,000) in funding from CyberAgent Ventures and Recruit Incubation Partners. Shinozuka and his team have travel experience, having worked with brands such as Japan Travel Bureau and Travelzoo. The market for Japanese inns or ryokans is the hardest segment to crack in Japanese accommodation and Relux, founded by Takaya Shinozuka, is making a go of it. Relux, started up by LocoPartners in March this year, beat five other start-ups in the WIT Japan Start-Up Pitch.
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